A CPD is a great way of raising awareness and educating the specifying community about product and technology benefits and developments. To ensure your message is communicated effectively it's important that your CPD presentations are creative, informative and focus on benefits that are relevant to your target audience.

The time of your sales people is both valuable and expensive and therefore it is essential that this time is maximised in the right areas and is relevant to your sales objectives.

If a CPD attendee does not specify or cannot influence product specification, or they are not active in your chosen market sectors, you have to question if this is the best use of your time. Our work often involves the setting of CPD's and we work with you to ensure that attendees are not simply there to collect points and free lunch but they can make decisions that positively impact your business.

We can help turn a CPD in to a means of developing project specific sales leads by employing a follow up strategy centred on establishing interest, creating demand and building relationships that ensure your companies inclusion as and when relevant projects are being considered.

Tip: Results has helped many clients take the CPD process a step further by encouraging specifiers to attend product workshops. Just like a CPD these workshops are an excellent opportunity for you to raise awareness, however because they are independent of RIBA you can be specific, talk about your company and most importantly why the audience should specify your product and not those of your competitors.